Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing.
Extra Crunch roundup: Build a founding team, choose a VC and recruit your board
Starting with the assumption that 90% of startups will fail and the most successful ones take an average of six years to IPO, founders must make careful decisions about whom they invite to join the core team.
Extra Crunch roundup: Square buys Afterpay, paid search basics, career advice for devs
Square paid around a quarter of its present-day value for Afterpay. That seems like a lot. But was it too much?
Extra Crunch roundup: Livestream e-commerce, growth marketing interviews, CEO for a day
Thanks very much for reading Extra Crunch this week; have a great weekend.
Extra Crunch roundup: RapidSOS EC-1, how to prep for an M&A exit, inside Genki Forest
In a four-part series, Managing Editor Danny Crichton tells the story of RapidSOS, the company that processes more than half of all 911 calls made each year in the U.S.
Extra Crunch roundup: Finding GTM, China’s edtech clampdown and how to define growth
“The not-so-secret secret here is that the key to great retention is really simple,” says growth expert Susan Su.