Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off […]
Brands considering a live-shopping strategy must lean on influencers
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.