Walmart will be the first retailer to test Twitter’s new livestream shopping platform

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off […]

YouTube plans week-long live shopping event, following tests of livestream shopping with creators

YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […]

Hubilo picks up $125M to double down on building a more engaging platform for virtual and live events

Virtual became the norm for physical gatherings at the height of the Covid-19 pandemic, and now, as many jet back into in-person meetings, some believe that the online version, at least in some form, is here to stay — sometimes for the better, but sometimes for the worse. Today, a startup called Hubilo that’s building […]

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]

Roku debuts new Streaming Stick 4K bundles, software update with voice and mobile features

Weeks after Amazon introduced an updated Fire TV lineup that included, for the first time, its own TVs, Roku today is announcing its own competitive products in a race to capture consumers’ attention before the holiday shopping season. Its updates include a new Roku Streaming Stick 4K and Roku Streaming Stick 4K+ — the latter […]