YouTube plans week-long live shopping event, following tests of livestream shopping with creators

YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […]

TikTok adds new sound partners to allow brands to leverage audio on the platform

TikTok is announcing new partnerships aimed at making it easier for brands to tap into music and sound on the platform. The company has expanded its TikTok Marketing Partners program and introduced six certified partners that will help brands create “sound-on” strategies for the platform. TikTok notes that it essentially wants to connect brands with […]

TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more

TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]