Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
TikTok rolls out GIPHY support, HD videos, cat sound effects, among other new features
In addition to announcing coming changes to its For You feed, TikTok today announced a handful of updates to its lineup of camera and editing tools, including new features for its popular Green Screen effect tool, as well as other updates to video enhancements and sound effects. Among the updates, one highlight is the update […]
TikTok is testing a desktop streaming software called TikTok Live Studio
What if instead of watching your favorite TikTok star stream on Twitch, you could watch them play video games live on TikTok? For the last few days, according to the platform, TikTok has been testing a Windows program called TikTok Live Studio. Once downloaded to your desktop, the program allows users to log in with […]
Equity Monday: Paytm’s rocky debut gets rockier
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Happy Monday everyone, and welcome to a holiday week here in the United States. Yes, we here in the good ol’ States will be off the second half of this week. TechCrunch won’t […]
TikTok is testing a new direct tipping feature with select creators
TikTok is testing a new in-app tipping feature on its platform that would allow creators to accept money from fans outside of TikTok LIVE streams, where gifting is already supported. The company confirmed the feature is part of a limited test for the time being and is not yet broadly available. TikTok creator Jera Bean […]
Skyrim IRL TikTok Star Arrested, Charged With Murdering His Wife & Her Friend
Ali Nassar Abulaban, aka JinnKid, is the actor behind Skyrim In Real Life, a series of incredibly popular TikTok videos. He was arrested last week and charged with murdering two people, including his wife.Read more…
TikTok dodges questions about biometric data collection in Senate hearing
In its first-ever Congressional hearing, TikTok successfully dodged questions about what it plans to do with the biometric data its privacy policy permits it to collect on the app’s U.S. users. In an update to the company’s U.S. privacy policy in June, TikTok added a new section that noted the app “may collect biometric identifiers […]
What we can learn from China’s mobile gaming economy
Last year was a big one for China’s mobile scene as app publishers found new audiences and explored new advertising channels, many of which are here to stay.
One-time TikTok rival Byte relaunches as Clash, an app for video creators and their top fans
When the Trump administration announced it would ban TikTok in the U.S., a number of alternative short-form video apps began to flourish, as users hedged their bets on a potential TikTok exit. Among these was Byte, an app co-created by Vine co-founder Dom Hofmann, which topped 1.3 million downloads in its first week alone. But […]
The future of China’s work culture
In a late-August ruling, China’s supreme court declared one of the country’s most infamous work practices illegal. Known as “996,” the term is shorthand for a work schedule spanning from 9AM to 9PM, six days per week. Though popularized by the country’s soaring tech firms, often evoking images of hip urban startup employees with stock […]