Marketing makes or breaks a company. When I am asked what is the No. 1 thing that I would do to help a company scale massively, it is focusing on marketing. Period.
Peloton sues rivals over alleged patent infringement related to on-demand classes
Peloton has filed fresh lawsuits against two of its rivals, iFit and Echelon. It alleges that the companies are violating up to four patents it holds related to on-demand classes.
Zuckerberg on the Quest 2 as a fitness device — ‘It’s kind of like a Peloton’
Facebook wants the Quest 2 to be known as more than a game console for your face. At the company’s Facebook Connect developer conference, CEO Mark Zuckerberg highlighted the company’s efforts to make the Quest a fitness platform for third-party apps like Supernatural and FitXR. He compared it directly to the Peloton as a connected […]
Peloton’s CEO John Foley on the changing face of connected fitness
No one roots for a pandemic, but for companies like Peloton, the timing couldn’t have been better. People on the fence about buying a treadmill or stationary bike went for it as their options shrunk.
Straffr is a smart resistance band that helps you exercise on the go
Smart fitness gear is often limited by being static and non-portable. (And, well, eye-wateringly expensive.) Think Peloton‘s stationary bike for spin classes or wall-mounted strength training rig Tonal. Great if you’re at home and can afford to shell out thousands on a fancy home gym, but what if you want to take your workout with […]
Really, this market isn’t good enough?
Klarna’s CEO says he’s ‘nervous’ to take the company public. But the public market for BNPL companies actually feels pretty strong at the moment.
Peloton’s CEO and chief content officer are coming to Disrupt
It’s been a wildly unprecedented year and a half by any metric. The pandemic has utterly transformed many industries and made or broken others. In the world of technology, however, few categories were as well positioned to embrace a changed world than connected fitness. The space was well on its way prior to the arrival […]
The DOJ and DHS subpoenaed Peloton over treadmill injury reporting
On Tuesday, Peloton announced the upcoming release of its entry-level Tread device. The news came ahead of a disappointing earnings report and after recalls of both of its treadmill products. Today, the connected fitness company noted in a filing with the SEC that it has been subpoenaed by both the U.S. Department of Justice and […]
Peloton Tread arrives next week with enhanced safety features, following recall
During a banner year for connected fitness, Peloton stumbled, as its two treadmills – the Tread+ and Tread – drew the scrutiny of the U.S. Consumer Product Safety Commission (CPSC). The two eventually collaborated for the planned recall of 125,000 Tread+ units, while offering fixes to 6,450 Treads – the budget model had a pre-launch […]
Peloton’s Android app hints at long-rumored rowing machine
Conducting an APK teardown of the latest version of the Peloton Android app, 9to5Google found evidence the company is preparing the software to support a rowing machine in the near future.