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marketing tactics

2 Posts

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Posted byDarrell Etherington
Space startup Wyvern raises $4.5M and joins YC’s latest cohort
Posted byAlex Wilhelm
Rebundle raises $1.4M for plant-based hair extensions
Posted byMike Butcher
Burnt Finance raises $8M led by Animoca Brands, launches DeFi-oriented NFT marketplace
Posted byIngrid Lunden
Turkey’s Spyke raises $55M in a seed round to bring a social twist to casual mobile games

Demand Curve: How Customer.io’s homepage converts readers into customers

  • Posted inColumndigital marketingGrowth MarketingMarketingmarketing strategymarketing tacticssocial mediaStartupsTCTC ExpertsVerified Experts
  • Posted byRam Iyer
  • 11/16/2021

This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup’s homepage.

5 common growth marketing mistakes startups make

  • Posted inColumndigital marketingEC Growth MarketingEC How ToGrowth Marketingmarketing tacticsonline advertisingPostmatessearch engine marketingSEOStartupsTCVerified Expertszapier
  • Posted byWalter Thompson
  • 10/09/2021

A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.

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