Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
Shipt’s new feature pairs members with their favorite, 5-star shoppers
Target’s same-day delivery service Shipt is launching a new feature that will pair customers with their favorite shoppers on future orders. This “Preferred Shoppers” feature will be available as a membership-only perk at no extra charge, offering customers what Shipt believes will be a more reliable shopping experience, where more of members’ orders are directed […]
Instagram is ditching ‘swipe-up’ links in favor of stickers
Instagram is ditching the “swipe-up” link in Instagram Stories starting on August 30. The popular feature has historically allowed businesses and high-profile creators a way to direct their Story’s viewers to a website where they could learn more about a product, read an article, sign up for a service or do anything else the creator […]
Givz raises $3M in seed funding to make donations a marketing tool for businesses
Givz, which has developed an API-powered platform that gives brands a way to convert discounts into donations, has raised $3 million in seed funding. Eniac and Accomplice co-led the financing for the New York-based startup. Additional investors include Supernode Ventures, Claude Wasserstein of Fine Day, Phoenix Club and Dylan Whitman. Givz was founded in 2017 […]
OnlyFans’ porn ban is crypto’s opportunity of a lifetime
Today, OnlyFans dropped the massive bombshell that it will be banning “sexually explicit content” from the app later this year. This is obviously a wildly seismic shift for OnlyFans, which completely disrupted the adult content industry and gave performers a path toward greater independence by allowing them to connect directly with their fans via subscriptions. This […]
B2B sales platform Accord adds $1M to seed round
Accord’s application provides shared next steps and milestones for buying and selling teams to align on so that the right people are looped in at the right time.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
What’s driving the global surge in retail media spending?
To understand why retailers will capture more ad spend, it’s important to evaluate what modern marketing has become. Is it bus stop advertisements? Bidding on Google keywords or a Clubhouse session?
Early-stage brands should also unlock the power of influencers
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets