It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it. The […]
Google ads to get more transparent by offering access to advertiser’s recent history
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a […]