To fight ransomware attacks, appreciate the economics — the markets that enable ransomware — and change the market dynamics.
The responsibilities of AI-first investors
How do investors ensure that the startups in which they invest responsibly apply AI?
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
In growth marketing, signal determines success
So what exactly is “signal” in growth marketing? It can carry many different meanings, but holistically speaking, it’s the event data in our arsenal to help guide decisions.
The FDA should regulate Instagram’s algorithm as a drug
Instagram’s unwillingness to do what is right is a clarion call for regulation: The FDA must assert its codified right to regulate the algorithm powering the drug of Instagram.
Beware the hidden bias behind TikTok resumes
Hiring processes need to be about letting people put their best foot forward, whether that is in writing or on video.
Dear Sophie: Should I apply for citizenship if I have a conviction?
A few years ago, I was charged with a misdemeanor for smoking marijuana in public and driving under the influence. I have a green card and want to apply for U.S. citizenship next year. Can I?
Creative adtech is on the cusp of a revolution, and VCs should take note
Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
The network effect is anti-competitive
Social networks and online marketplace providers have become digital dictators with complete control over their territories.
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.