Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Using AI to reboot brand-client relationships
Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.