To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
How to hire and structure a growth team
I’m not here to sell you on why you need a growth team, but I will point out that product-led businesses with a growth team see dramatic results — double the median free-to-paid conversion rate.
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”