In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Casper cuts its CMO, CTO and COO amid further layoffs
Casper has laid off dozens of employees, including three C-Level executives: its chief marketing officer, chief technology officer and chief operating officer, sources say. The mattress company declined to comment. The round of layoffs, communicated to employees on Friday, largely impacted retail and operations teams, signaling that the business may be undergoing a broader restructuring. […]