Entrepreneurs require guideposts when building large companies, and customer and revenue expectations can be established by looking at what successful cybersecurity companies have accomplished.
Growth tactics that will jump-start your customer base
Brand-building is no longer a one-hit game, but an exercise in repetition: It may take four or five times for a user to see your startup’s name or logo to recognize, remember or Google it.
Growth tactics that will jump-start your customer base
Brand-building is no longer a one-hit game, but an exercise in repetition: It may take four or five times for a user to see your startup’s name or logo to recognize, remember or Google it.
More companies should shift to a work-from-home model
Employers are at crucial crossroads when it comes to deciding where and how to let employers do their jobs. There are those who will adopt the work-from-anywhere model and those who resist it.
More companies should shift to a work-from-home model
Employers are at crucial crossroads when it comes to deciding where and how to let employers do their jobs. There are those who will adopt the work-from-anywhere model and those who resist it.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
Audio out-of-home advertising is reinventing personalization
Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer experience.
Disaster recovery can be an effective way to ease into the cloud
Operating in the cloud is soon going to be a reality for many businesses whether they like it or not. Points of contention with this shift often arise from unfamiliarity with cloud operations.
‘The tortoise and the hare’ story is playing out right now in VC
The unprecedented liquidity entering the venture market in the past year has spurred trends that require VCs to adapt to an environment where startup founders have far more leverage than they used to.
3 lies VCs tell ourselves about startup valuations
VCs need to stop engaging in self-delusion about why a valuation that is too high might be OK. Here are three common lies investors tell themselves to rationalize an undisciplined valuation decision.