It’s a matter of building a loyal customer base that comes back time and again for the reliable, personalized service provided by a platform that offers and delivers exactly what consumers want.
Do bronze medals ever make sense for unicorns?
When should a startup decide to cease its efforts to challenge leading players in a specific market?
What Square’s acquisition of Afterpay means for startups
The main takeaways? “Buy now, pay later” may be effective at driving retail conversion, but scale matters and long-term margins look slim for BNPL startups.
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.
Livestream e-commerce: Why companies and brands need to tune in
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.
Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years
The bottled beverage industry wasn’t what Genki Forest’s founder, Binsen Tang, initially set out to tackle. The company aims to reach $1.2 billion this year.