If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
Marketers should plan for more DIY metrics as iOS 15 nears
Apple is planning to remove developer access to key user data as part of its iOS 15 release on Monday. So how are marketers going to figure out growth from here?
Intuit’s $12B Mailchimp acquisition is about expanding its small business focus
At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.” This week in marketing, Sargeant dives […]
Apple is changing Mail Privacy Protection and email marketers must prepare
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.
Demand Curve: Tested tactics for growing newsletters
There are very few marketing channels as well rounded as email newsletters. They provide a direct line of communication; nearly 40x ROI, are infinitely scalable and virtually free.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”