Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.
Making a splash in the marketing world
“There are three common blunders that most SaaS marketers make time and again when it comes to clarity and high-converting content,” says Konrad Sanders, founder and CEO of The Creative Copywriter, “1. Not differentiating from competitors. 2. Not humanizing ‘tech talk.’ 3. Not tuning their messaging to prospects’ stage of awareness at the appropriate stage […]
Growth roundup: Mail privacy protection and growth marketing beyond the tactics
“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.” This week in marketing, Sargeant dives […]
Growth roundup: Storytelling for startups, early-stage influencers, retail media spend
“I like to think of successful brand-building as creating a company that customers would be upset to separate from their identity,” growth marketing expert Julian Shapiro told us earlier this week. “For example, they’d cease to be the man with Slack stickers all over his laptop. Or the woman who no longer wears Nike shoes […]
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Building a growth community in India with Ayush Srivastava of Growth Folks
To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Growth roundup: Recruiting a team, writing successful newsletters, 14 questions for paid search ads
“The growth industry is definitely maturing. Less hacks, more teams, more focus on velocity,” Ward van Gasteren, founder of Grow with Ward told us in an interview this week. “Everybody within the field is getting to know the best practices very quickly and implementing them even quicker. So then what?” Working with a growth professional […]
Which person should you hire: A growth hacker, or a digital marketer?
“Growth hacking is great to kickstart growth, test new opportunities and see what tactics work. Marketeers should be there to continue where the growth hackers left off.”
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”