Founded in 2012, Whoop is far from a household name in the world of fitness trackers. But over the years, the company has attracted its share of converts. It hasn’t had any issue attracting venture capital over the years, either. Last time we checked in on the Boston-based company was in late-2019, when it raised […]
Fitbit adds ECG and stress-level scanning to its Charge fitness tracker
Fitness band market share is undoubtedly contracting, thanks in no small part to the massive popularity of smartwatches. But 13.1 million overall shipments in Q1 2021 is nothing to sneeze at. People are still buying non-watch fitness trackers, due to their lower price and non-invasiveness. Announced this morning via the Google Keyword blog, the latest […]
Fitbit’s Luxe activity tracker is a stylish way to casually care about fitness
The Luxe is stylish, but Fitbit is losing ground as a worthwhile fitness platform.