There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention.
For British agency Ascendant, growth marketing is much more than a set of tactics
British growth agency Ascendant says growth marketing is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow.
Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing
Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev’s CEO Karl Hughes to learn more.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.