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lead generation

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Posted byHaroon Siddique Legal affairs correspondent
Arron Banks may have been ‘used and exploited’ by Russia, court hears
Posted byDarrell Etherington
Space startup Wyvern raises $4.5M and joins YC’s latest cohort
Posted byAlex Wilhelm
Rebundle raises $1.4M for plant-based hair extensions
Posted byMike Butcher
Burnt Finance raises $8M led by Animoca Brands, launches DeFi-oriented NFT marketplace

Setting up high-conversion lead magnets that deliver value

  • Posted inColumncontent marketinge-booke-commerceEC ColumnEC Growth Marketingeuropean unionGrowth Marketinglead generationsearch enginesocial mediaStartupsTCUnited StatesVerified Experts
  • Posted byRam Iyer
  • 01/13/2022

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.

4 ways to leverage ROAS to triple lead generation

  • Posted inAdvertising TechColumncustomer relationship managementEC ColumnEC How ToEC Marketing Techlead generationMarketingROASsalessearch engine optimizationsocial mediaSQLStartups
  • Posted byRam Iyer
  • 09/17/2021

Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.

B2B sales platform Accord adds $1M to seed round

  • Posted inAccordEnterpriseFundinglead generationMarketingMike MurchisonRecent FundingRoss RichRyan RichSaaSsalesStartupsStephanie SchatzTCWayne Pan
  • Posted byChristine Hall
  • 08/19/2021

Accord’s application provides shared next steps and milestones for buying and selling teams to align on so that the right people are looped in at the right time.

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