Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
4 ways to leverage ROAS to triple lead generation
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.
B2B sales platform Accord adds $1M to seed round
Accord’s application provides shared next steps and milestones for buying and selling teams to align on so that the right people are looped in at the right time.