Spotify is continuing its investments in podcasts with today’s news that’s it’s acquired another podcast technology company, Whooshkaa, an Australia-based all-in-one platform for hosting, managing, distributing, promoting, monetizing and measuring podcasts. The deal follows Spotify’s earlier acquisitions in the podcast technology market, including last year’s deal for hosting and ad company Megaphone, and, more recently, […]
Spotify’s podcast ad revenue jumps 627% in Q2
In the minutes before its quarterly earnings call this morning, Spotify played advertisements for its Originals & Exclusives, like the true crime show “Deathbed Confessions,” and the sex and relationships podcast “Call Her Daddy,” which Spotify recently acquired in a deal worth $60 million. Sure, it’s kind of hilarious to hear a recording of host […]