Are B2B SaaS marketers getting it wrong? Posted inb2b saasColumncustomer experiencedigital marketingEC ColumnEC How ToEnterpriseMarketingSaaSsaas marketingsalessoftware as a serviceStartups Posted byRam Iyer 08/27/2021 While camouflage might be key to surviving in the wild, in the crowded SaaS marketplace, it’s all about standing out.