To hear more about the strategies that are boosting Indian startups, we interviewed Ayush Srivastava, co-founder of growth marketing group Growth Folks (and a growth marketer at Zynga by day).
Which person should you hire: A growth hacker, or a digital marketer?
“Growth hacking is great to kickstart growth, test new opportunities and see what tactics work. Marketeers should be there to continue where the growth hackers left off.”
Dear Sophie: Which immigration options allow me to launch my own startup?
I’m appreciative that I made it through the H-1B lottery, but I’m stuck in a rut. I really want to start something of my own. Are there any immigration options that would allow me to do that?
Extra Crunch roundup: Square buys Afterpay, paid search basics, career advice for devs
Square paid around a quarter of its present-day value for Afterpay. That seems like a lot. But was it too much?
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]
Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing
Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev’s CEO Karl Hughes to learn more.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”
Dear Sophie: Should we sponsor international hires for H-1B transfers and green cards?
“My startup is desperately recruiting, and we see a lot of engineering candidates on H-1Bs. They’re looking for H-1B transfers and green cards. What should we do?”
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.
Accel doubles down on 1Password, which just raised $100M more at a $2B valuation
The previously bootstrapped 1Password raised its first round of external capital in 2019, a $200 million Series A led by Accel that represented the VC firm’s largest single investment in its 35 years.