In a significant push against big tech’s ability to maintain market dominance through sheer buying power, the UK’s competition watchdog has ordered Facebook (now Meta) to reverse its acquisition of animated GIF platform, Giphy — confirming the Financial Times‘ earlier reporting. The Competition and Markets Authority (CMA) said its phase 2 investigation cemented its earlier […]
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to manipulate their attention — not in terms of actually […]
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for creepy ad targeting looks set to be found in breach of Europe’s General Data Protection Regulation (GDPR). A year ago the IAB […]
Creative adtech is on the cusp of a revolution, and VCs should take note
Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Have ‘The Privacy Talk’ with your business partners
Unless you hear it firsthand, it can be hard to discern if a partner is thinking about privacy, if they are committed to data ethics and how compliance is woven into their organization’s culture.