Startups have more options than ever to lower their reliance on venture capital

The capital market for startups has perhaps never been more attractive than it is today. Not only are venture capitalists raising more capital than ever, but new methods of financing startup activity are maturing. The result is a capital market that is increasingly competitive for startup attention, and business, which may lead to better prices […]

The death of identity: Knowing your customer in the age of data privacy

Prioritizing individual profiles is far from the most effective way to understand and address customers’ intentions, needs and struggles. Brands don’t need to know who; they need to know what and why.