Rent the Runway has a truly epic selection of items, and shopping for designer items at rental prices is good fun. But is it a good business?
Warby Parker makes it clear that direct listings are unicorn-friendly
Warby Parker not only listed, but did so at a price point that was above its final private-market valuation, and its shares appreciated rapidly during its first day of trading.
Brands considering a live-shopping strategy must lean on influencers
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Meet retail’s new sustainability strategy: Personalization
Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.
Using AI to reboot brand-client relationships
Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
Europe’s quick-commerce startups are overhyped: Lessons from China
More than 10 companies currently compete across Europe with an instant grocery delivery business model. Half of them were established in 2020, the year of the pandemic.
Apple is changing Mail Privacy Protection and email marketers must prepare
Effectively leveraging email analytics and data to inform future emails and multichannel campaigns requires marketers to start preparing now.
Early-stage brands should also unlock the power of influencers
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets