From my point of view as an angel investor and former entrepreneur, here are five essential factors I look for when considering my next investment.
Don’t trust averages: How to assess and strengthen the health of your business
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
Stop creating self-fulfilling prophecies: How to apply AI to small data problems
To avoid the trap of creating self-fulfilling prophecies, here’s the process you should follow for applying AI to small data problems.
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.
How optimizing presales productivity can help startups multiply revenue growth
CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.
Essential steps to thriving and surviving while fundraising
While not every fundraise is the same, founders can tap the experience of others who have been down this path to ensure their fundraising efforts are efficient and successful.
3 ways to recruit engineers who fly under LinkedIn’s radar
People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.