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Posted byDarrell Etherington
Space startup Wyvern raises $4.5M and joins YC’s latest cohort
Posted byAlex Wilhelm
Rebundle raises $1.4M for plant-based hair extensions
Posted byMike Butcher
Burnt Finance raises $8M led by Animoca Brands, launches DeFi-oriented NFT marketplace
Posted byIngrid Lunden
Turkey’s Spyke raises $55M in a seed round to bring a social twist to casual mobile games

5 essential factors for attracting angel investment

  • Posted inartificial intelligenceColumnEC ColumnEC How ToEntrepreneurMachine LearningStartupsTCVenture Capital
  • Posted byAnnie Saunders
  • 01/14/2022

From my point of view as an angel investor and former entrepreneur, here are five essential factors I look for when considering my next investment.

Don’t trust averages: How to assess and strengthen the health of your business

  • Posted inBusiness IntelligenceColumncustomer relationship managementEC Growth MarketingEC How ToGrowth MarketingMarketingrevenueStartupsTCVerified Experts
  • Posted byAnnie Saunders
  • 01/11/2022

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.

Stop creating self-fulfilling prophecies: How to apply AI to small data problems

  • Posted inartificial intelligenceColumndata managementEC How ToMachine Learning
  • Posted byAnnie Saunders
  • 12/25/2021

To avoid the trap of creating self-fulfilling prophecies, here’s the process you should follow for applying AI to small data problems.

2 exercises that will bring your brand persona to life

  • Posted inbrandbrand managementBusinessColumndesignerEC ColumnEC Growth MarketingEC How ToFirst Round CapitalGoogleGrowth MarketingMarketingpersonaStartupsTCVerified Experts
  • Posted byRam Iyer
  • 12/24/2021

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.

Carve out a place for your brand with a positioning statement

  • Posted inbrand managementBusinessColumnEC ColumnEC Growth MarketingEC How ToGrowth MarketingMarketingmarketing strategyPositioningproduct managementStartupsTCVerified Experts
  • Posted byRam Iyer
  • 12/23/2021

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Create target customer personas to develop successful growth strategies

  • Posted inbrand managementColumncustomer experienceEC ColumnEC Growth MarketingEC How ToGrowth MarketingMarketingonline advertisingpersonaSan FranciscoStartupstargeted advertisingTCVerified Experts
  • Posted byRam Iyer
  • 12/22/2021

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

  • Posted inahrefsColumncontent marketingdigital marketinge-commerceEC ColumnEC Growth MarketingEC How ToGrowth MarketingMarketingSEOStartupsTCVerified Experts
  • Posted byRam Iyer
  • 12/21/2021

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.

How optimizing presales productivity can help startups multiply revenue growth

  • Posted inBusinessColumnEC ColumnEC How ToEnterpriseMarketingsalesStartupsTechnology
  • Posted byRam Iyer
  • 12/11/2021

CROs will often try to brute-force growth by adding more sales reps. That’s one way, but there are other approaches, especially in a market where finding talent has its own challenges.

Essential steps to thriving and surviving while fundraising

  • Posted inColumncorporate financeDocSendEC How ToentrepreneurshipFundingPrivate EquitySeed moneyStartup companyStartupsTCVenture Capital
  • Posted byAnnie Saunders
  • 12/04/2021

While not every fundraise is the same, founders can tap the experience of others who have been down this path to ensure their fundraising efforts are efficient and successful.

3 ways to recruit engineers who fly under LinkedIn’s radar

  • Posted inarticlesColumnDeveloperEC How ToForwardHiringIndialaborLinkedInquorarecruitmentStartupsTCTikTok
  • Posted byWalter Thompson
  • 12/04/2021

People who live in emerging markets use LinkedIn less frequently, even though these locations harbor some of the world’s most promising tech talent.

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