Twitter launches US e-commerce pilot that lets users shop from profiles

Twitter this morning will launch a pilot in the U.S. aimed at testing the potential for e-commerce on its platform. The company is introducing a new “Shop Module” that offers brands, businesses and other retailers the ability to showcase their products to Twitter users directly on the business’ profile. Users will then be able to […]

Pinterest rolls out new features that let creators make money from Pins

Pinterest today is increasing its investment in the creator community by introducing new tools that will allow creators to make money from their content. Now, creators will be able to tag products in their Idea Pins — a video-first feature the company first launched this spring — to make their content “shoppable.” They’ll also now […]

Oova raises $1.2M to develop a better at-home kit for detecting a woman’s best time to conceive

Oova officially launched its Oova Kit that includes an at-home test that quantitatively measures two hormones, informing a woman — and her doctor — of her fertile days and confirming ovulation.

Sproutl is an online marketplace for gardeners founded by former Farfetch executives

Meet Sproutl, a marketplace for gardeners living in the U.K. The startup founded by former Farfetch executives has raised a $9 million seed round. It wants to make gardening more accessible by providing a curated list of items, relevant advice as well as inspiration. Index Ventures is leading the round in the startup with Ada […]