How Ford’s electrification footprint will change with planned investments

Earlier this year, Ford Motor Company announced an investment of $30 billion toward electrification by 2025. On Monday, the automaker unveiled some specifics for that plan. Ford and its battery joint venture partner, SK Innovation, will be investing $11.4 billion in the two new campuses it plans to build in Kentucky and Tennessee to produce […]

Ford, SK to spend $11.4B to build two US manufacturing campuses dedicated to EVs and batteries

Ford Motor Company and battery manufacturer SK Innovation plan to spend $11.4 billion to build two massive campuses in Tennessee and Kentucky that will produce batteries as well as the next generation of electric F-Series trucks — a project the companies said will create 11,000 new jobs. Facilities on the two campuses are designed to […]

Ford expects semiconductor rebound, new vehicle demand to increase 2021 profits

Despite semiconductor shortages peaking during the second quarter of 2021, Ford says it delivered better-than-expected operating results by leveraging strong demand for new vehicles, like its Bronco SUV, according to its most recent earnings report. In April, Ford had expected to lose about 50% of its planned Q2 production, resulting in a profit loss for […]

Ford F-150 Lightning electric pickup reservations surpass 120,000

Ford and its F-150 pickup, the automaker’s best-selling vehicle, have consistently inspired brand loyalty from pickup truck owners. According to the J.D. Power 2020 U.S. Automotive Brand Loyalty Study, Ford has a 54.3% loyalty rate. Now as the automaker moves to electrify its fleet, it seems to be bringing in fresh buyers. Ford released Wednesday […]