“Growth hacking is great to kickstart growth, test new opportunities and see what tactics work. Marketeers should be there to continue where the growth hackers left off.”
Extra Crunch roundup: Square buys Afterpay, paid search basics, career advice for devs
Square paid around a quarter of its present-day value for Afterpay. That seems like a lot. But was it too much?
Growth roundup: Investing in community, targeting developers, new marketer recs
“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone […]
Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing
Developer marketing came up in our conversation with strategic marketing firm MKT1, so we called on content marketing production company Draft.dev’s CEO Karl Hughes to learn more.
Unmuted founder Max van den Ingh on success beyond the metrics
“You have to understand that working at a startup often feels like you’re standing on the edge of a cliff. And that’s also the moment you’re at your most creative.”
The MKT1 interview: Growth marketing in 2021, hiring versus outsourcing, and more
Excerpts from our Twitter Spaces chat with MKT1 founders Emily Kramer and Kathleen Estreich on the growth marketing industry, when to hire a marketer and when a startup should consider outsourcing.
Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
Growth marketer Maya Moufarek: “It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”