We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being ordinary. Unlike the wealthy offspring of celebrities, this class of superstars shot to stardom virtually overnight, for seemingly arbitrary reasons, all dictated by a […]
Brands considering a live-shopping strategy must lean on influencers
Ahead of a volatile retail season, one theme is clear: It’s a now-or-never moment for brands to adopt live shopping, expand their audience ownership and build a new community of influencers.
“It costs less to house people than to police the unhoused.”
Tiffany Ferg talks about [SLYT] influencer vanlife, the history of and discrimination against Roma, homelessness, public housing, legal and physical dangers against people who live in vehicles, and asks if van life an actual rejection of capitalism, ma…
TikTok, influencers on the clock
Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.