We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being ordinary. Unlike the wealthy offspring of celebrities, this class of superstars shot to stardom virtually overnight, for seemingly arbitrary reasons, all dictated by a […]
Not every creator economy startup is built for creators
The inherent tension within the creator economy lies between the promise of financial freedom and the realization this freedom comes at a cost.
Patreon CPO says the company will double in size in 2022
Creator monetization startups are cropping up left and right as the tech world embraces the fast-growing creator economy. But Patreon, founded in 2013, has been around since before words like “influencer” were in our vocabulary — back when “Tik Tok” was a Kesha song, rather than the social platform that everyone is trying to emulate. […]
Here for influencer-branded mac and cheese
Natasha and Mary Ann and Alex were all aboard this week under the guidance of Chris and Grace, meaning that we were running full-strength for our roundup of this super busy week. Before we hop into the topics, you can follow the show on Twitter — all the cool kids do! — and keep in mind that on Mondays Equity provides a short kickoff […]
Online learning platform CLASS101 bags $26M Series B to support growth
Everything is switching from offline to online mode, spurred by the pandemic, and that also has turned around things for the creative economy. Creative professionals continue to look for ways to monetize their talents and knowledge through online education platforms like CLASS101 that bring stable incomes and improve opportunities. CLASS101, a Seoul-based online education platform, […]
Twitter rolls out paid subscription ‘Super Follows’ to let you cash in on your tweets
After opening applications in June, Twitter is rolling out Super Follows, its premium subscription option, starting today. The feature, first revealed in February, will allow users to subscribe to accounts they like for a monthly subscription fee in exchange for exclusive content. For creators, Super Follows are another useful tool in the emerging patchwork of […]