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TechWatch

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omnichannel

3 Posts

Featured

Posted byDarrell Etherington
Space startup Wyvern raises $4.5M and joins YC’s latest cohort
Posted byAlex Wilhelm
Rebundle raises $1.4M for plant-based hair extensions
Posted byKirsten Korosec
The Station: Cali regulators eye Tesla FSD, Turo files to go public, Local Motors shuts down
Posted byNatasha Lomas
Amazon rows back on threat to stop accepting UK-issued Visa cards

Choices and constraints: How DTC companies decide which strategy to follow

  • Posted inD2Cdirect to consumerdtcEC ColumnEC Ecommerce and D2CeCommerceGrowth MarketingMarketingmarketing strategymerchandisingomnichannelonline shoppingStartupsVerified Experts
  • Posted byWalter Thompson
  • 09/18/2021

In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.

Accounting platform Synder raises $2M to automate e-commerce bookkeeping

  • Posted ineCommerceEnterpriseEuropeFundingMarketingomnichannelRecent FundingretailersSaaSStartupsTCTMT InvestmentsY Combinator
  • Posted byChristine Hall
  • 08/27/2021

The company bills itself as an easy accounting platform for e-commerce businesses.

Livestream e-commerce: Why companies and brands need to tune in

  • Posted inChinaColumnEC ColumnEC Ecommerce and D2CeCommerceInfluencer MarketingInstagramKlarnaLivestreamingMarketingomnichannelSocialsocial mediaStartupsTwitchWalmart
  • Posted byRam Iyer
  • 07/30/2021

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

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