In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Accounting platform Synder raises $2M to automate e-commerce bookkeeping
The company bills itself as an easy accounting platform for e-commerce businesses.
Livestream e-commerce: Why companies and brands need to tune in
Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.