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Carve out a place for your brand with a positioning statement

  • Posted inbrand managementBusinessColumnEC ColumnEC Growth MarketingEC How ToGrowth MarketingMarketingmarketing strategyPositioningproduct managementStartupsTCVerified Experts
  • Posted byRam Iyer
  • 12/23/2021

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

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