Safety in modern cars is no longer simply a question of engineering. It’s a technology and design challenge that is dependent on sensors and software and hinges on a user experience that is clear and intuitive for drivers. So how does Volvo, a company synonymous with safety, convince customers that it’s innovative, forward thinking and […]
How to hire and structure a growth team
I’m not here to sell you on why you need a growth team, but I will point out that product-led businesses with a growth team see dramatic results — double the median free-to-paid conversion rate.