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Ram Iyer

134 Posts

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Posted byRam Iyer
Setting up high-conversion lead magnets that deliver value
Posted byRam Iyer
After talking to marketing leaders for a year, here’s my advice for CEOs
Posted byRam Iyer
3 things startup founders need to know about M&A
Posted byRam Iyer
Dear Sophie: Will the H-1B lottery be based on the highest wages?

4 ways to leverage ROAS to triple lead generation

  • Posted inAdvertising TechColumncustomer relationship managementEC ColumnEC How ToEC Marketing Techlead generationMarketingROASsalessearch engine optimizationsocial mediaSQLStartups
  • Posted byRam Iyer
  • 09/17/2021

Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.

For the love of the loot: Blockchain, the metaverse and gaming’s blind spot

  • Posted inblockchainColumncryptocurrenciescryptocurrencyFacebookGamingLootMark ZuckerbergMetaverseNFTsOpinionRobloxStartupsvirtual reality
  • Posted byRam Iyer
  • 09/17/2021

The way NFTs are currently being discussed in relation to gaming are very much in danger of Killing the core gameplay loop via a financial fast track.

Crypto’s networked collaboration will drive Web 3.0

  • Posted inblockchainColumncryptocurrencydecentralizationEC ColumnLinuxoperating systemsproof of stakeweb3
  • Posted byRam Iyer
  • 09/17/2021

Web 1.0 was the static web, and Web 2.0 is the social web, but Web 3.0 will be the decentralized web. It will move us from a world where communities contribute but don’t profit, to one where they can.

The responsibilities of AI-first investors

  • Posted inAIartificial general intelligenceartificial intelligenceColumncyberneticsEC ColumnMachine LearningPalantirPrivate EquityStartup companyStartupsVenture Capital
  • Posted byRam Iyer
  • 09/16/2021

How do investors ensure that the startups in which they invest responsibly apply AI?

5 things you need to win your first customer

  • Posted inBusinessBusiness IntelligenceColumncustomer experienceEC ColumnEC How ToGrowth Marketingmarket researchMarketingStartupsTCVerified Experts
  • Posted byRam Iyer
  • 09/16/2021

Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.

Creative adtech is on the cusp of a revolution, and VCs should take note

  • Posted inAdvertising TechColumndigital advertisingdigital marketinge-commerceEC ColumnEC Marketing TecheCommerceMachine LearningStartupstargeted advertisingTCVenture Capital
  • Posted byRam Iyer
  • 09/15/2021

Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:

3 keys to pricing early-stage SaaS products

  • Posted inartificial intelligenceAWSColumnEC ColumnEC Enterprise ApplicationsEC How ToEnterpriseenterprise softwareproductSaaSSalesforceStartupsTC
  • Posted byRam Iyer
  • 09/14/2021

The pricing journey is long and, despite what some founders might think, jumping head-first into customer acquisition isn’t the first stop. Step one is making sure you have a fully fledged product.

Is it so bad to take money from Chinese venture funds?

  • Posted inChinaColumnec chinaEC ColumnEC East AsiaFundingPrivate EquitySingaporeStartupsTCunicornVenture Capital
  • Posted byRam Iyer
  • 09/11/2021

China is the second-largest source of venture capital in the world, and Chinese investors can bring value to foreign startups, but you need to study their expertise and how it can be useful for you.

Is India’s BNPL 2.0 set to disrupt B2B?

  • Posted inAsiabnplColumne-commerceEC ColumnEC FintechEC IndiaEC Indian SubcontinentFinanceIndiaOnline lendingonline shoppingretailSmall businessStartupssupply chainTC
  • Posted byRam Iyer
  • 09/11/2021

A specific vertical of BNPL products is gaining traction: one targeted toward small and medium enterprises (SMEs), also known as “SME BNPL.”

What China’s new data privacy law means for US tech firms

  • Posted inAsiaChinaColumncomputer securitydata protectiondata securityec chinaEC ColumnEC East AsiaEncryptioneuropean unionGeneral Data Protection RegulationGovernmentInternetiPhoneprivacyTC
  • Posted byRam Iyer
  • 09/10/2021

Modeled after the EU’s GDPR, China’s PIPL imposes protections and restrictions on data collection and transfer that companies both inside and outside of China will need to address.

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