Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
Use creative automation software to amp up your brand’s lower-funnel assets
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend
The company focuses on providing small to mid-size CPG companies with an automated way to manage their trade promotion in retail stores.
Amagi tunes into $100M for cloud-based video content creation, monetization
Amagi provides cloud broadcast and targeted advertising software so that customers can create content that can be created and monetized to be distributed via broadcast TV and streaming TV platforms.
After years of inaction against adtech, UK’s ICO calls for browser-level controls to fix ‘cookie fatigue’
In the latest quasi-throwback toward ‘do not track‘, the UK’s data protection chief has come out in favor of a browser- and/or device-level setting to allow Internet users to set “lasting” cookie preferences — suggesting this as a fix for the barrage of consent pop-ups that continues to infest websites in the region. European web […]
Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes
Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn
TikTok’s new Creator Marketplace API lets influencer marketing companies tap into first-party data
TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing companies to integrate more directly with TikTok’s Creator Marketplace, the video app’s in-house influencer marketing platform. On the Creator Marketplace website, launched in late […]
Owner.com serves up $10.7M so that independent restaurants can get cooking
Owner.com provides a free online ordering, delivery and marketing platform for independent restaurants that puts them on a similar playing fields with large restaurant chains.
Flip bags $28M to turn beauty, wellness social commerce on its head
Flip mixes a live commerce mobile app with real customer reviews to improve the buying experience and opportunity for the creator economy.
Thatch using $3M round to put travel creators on the map
The mobile app provides tools for travel creators to build their own travel-based businesses in order to curate, share and soon sell interactive travel guides and planning services.