SOS already has a number of vending machines in the wild, dotted around the map in its native Boston. The company just closed a $3.4 million round to expand its offering of health and wellness products in vending machines in bathrooms. The vending machines are touch screens that also double as a “visually rich advertising […]
Promoted.ai takes in fresh capital to grow your marketplace
The company is answering the question of how you fairly come up with a way to share the attention between big and small sellers
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for creepy ad targeting looks set to be found in breach of Europe’s General Data Protection Regulation (GDPR). A year ago the IAB […]
Attest raises $60M to expand its no-code approach to research-surveys-as-a-service, which taps 110M consumers in 49 countries
Surveys have long been used by marketing teams and other business decision makers to learn how customers tick. But they can be costly to put together, hard to run at scale, and, at the end of the day, are only as credible as the data that gets put into them. Today, a London startup called […]
Klarna jets into travel with Inspirock acquisition
Though it might seem strange for a company like Klarna to get into travel, CMO David Sandstrom says travel is a pain point Klarna wants to solve for its consumers.
Researchers show Facebook’s ad tools can target a single user
A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled “Unique on Facebook: Formulation […]
Guestio brings podcasters closer to their next big ‘get’
Users can either book someone for podcasts and other events or advertise their willingness to be a guest.
YouTube making ads on connected TVs more shoppable
YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The company says this new move will help advertisers drive more online sales and grow their businesses. For context, when viewers see a video action campaign on […]
ProductWind raises $1.67M to connect your brand with hundreds of influencers
Brands wanting to get into influencer marketing can use ProductWind’s platform to set up campaigns with hundreds of influencers.
TikTok’s new ad products invite users to interact with taps, swipes, likes and more
TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety” and the launch of several new and interactive ad formats, ranging from clickable stickers to “Choose Your Own Adventure”-type ads to “super likes” and more. The additions, the […]