Pokémon Go announced yesterday that it will permanently keep an in-game feature that made the game easier to play while social distancing. Introduced at the onset of the COVID-19 pandemic, the feature doubled the interaction radius around key augmented reality landmarks that are essential to gameplay. Though Niantic — parent company to Pokémon Go — […]
TikTok is building its own AR development platform, TikTok Effect Studio
Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own respective family of apps. Now, TikTok is looking to do the same. The company recently launched a new creative toolset called TikTok Effect Studio, currently in private beta testing, which will allow its own […]
Pokémon GO influencers threaten a boycott after Niantic removes COVID safety measures
The creators of Pokémon GO, Niantic, developed one of the first mainstream augmented reality games, boasting 166 million users and over a billion dollars in revenue last year. Taking inspiration from the main series Pokémon games, Pokémon GO uses in-game incentives to encourage users to explore their surroundings, team up with other users to fight […]
Facebook’s next hardware product will be “smart” Ray-Ban glasses
Don’t get too excited—the new glasses won’t have integrated display capabilities.
Zuckerberg is turning trillion-dollar Facebook into a ‘metaverse’ company, he tells investors
Following the quarterly release of Facebook’s earnings numbers where the company’s CFO takes time to walk analysts through the nitty gritty of the company’s financials, CEO Mark Zuckerberg took a moment to zoom out and wax on the company’s future goals, specifically calling out his ambitions to turn Facebook into “a metaverse company.” “I wanted […]
Snap had its best quarter in four years
If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both revenue and daily active users at the highest rates it has achieved in the last four years. Snapchat now has 293 million daily active users, growing 23% since […]