To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Ocurate raises $3.5M to show customer lifetime value for B2C companies
Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
Microsoft’s $19.7 Billion Nuance Acquisition Wins EU Approval
The European Commission has approved Microsoft’s $19.7 billion bid to buy Nuance Communications. Engadget reports: The regulator said on Tuesday the proposed acquisition “would raise no competition concerns” within the European Union. In analyzing the …
なぜメタは「36億ユーザー・利益率40％」の超優良経営でも株式市場の期待を集められないのか？
傘下に約36億人のユーザーを抱えるメタ。フェイスブックから社名変更後も極めて健全な財務状況を保つ同社ですが、他のGAFAMと比べると明らかな弱点があります。それはいったい…？ ファイナンスの専門家・村上茂久さんが分析します。
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フィンテックベンチャー・Finatext HDが上場。林CEOが語った「生き残れた理由」
フィナテキストHDがきょう上場する。一時は「フィンテックバブル」とも呼ばれてもてはやされたが、フィナテキストHDが成長を続けられた理由はどこにあるのか？CEO林良太氏に聞きました。
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「AI倫理の採用条件はテクニカルスキルばかり」。AI研究者が訴える、技術偏重のシステム構築の危うさ
AIが社会に浸透するとともに「AI倫理」の必要性が叫ばれています。しかしこの分野の求人の多くは「プログラミングやデータベースなどテクニカルな知識・経験ばかり重視されている」とあるAI研究者は指摘。データが持つ意味や、アルゴリズムが人間に与える影響を評価するスキルが軽視されていることに警鐘を鳴らします。
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“Merry Christmas”: First SMS Sells for Over 100,000 Euros in Paris Auction
The first text message ever sent, reading “Merry Christmas,” was sold on Tuesday for 107,000 euros ($121,000) as a ‘Non-Fungible Token’ at a Paris auction house. From a report: The text, which was sent on Dec. 3, 1992, was put up for auction by the Bri…
Stablecoin Supply Grew By 388% this Year, Driven by DeFi and Derivatives
The market for stablecoins experienced breakneck growth in 2021, with the supply for dollar-backed cryptocurrencies surging by 388%, according to data compiled by The Block Research. From a report: As indicated by The Block Research’s 2022 Digital Asse…
UK government borrowing surges again as Covid cases soar
Figure of £17.4bn for November is down on last year but more than forecast by economistsThe UK government borrowed £17.4bn in November, outstripping economists’ predictions and suggesting debt could far overshoot officials’ forecasts if the Omicron cor…
European markets rebound, but Omicron fears remain – business live
Rolling live coverage of business, economics and financial marketsThe mood of consumers in Europe’s largest economy is darkening as the Omicron variant spreads across the region. According to the latest consumer sentiment index from Germany’s GfK insti…