To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
How to acquire customer research that shapes your go-to-market strategy
Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
How Pilot convinced Index Ventures to think long-term about margins
Whether you agree or not, it’s hard to ignore the fact that the multipliers in Silicon Valley and the growth of software businesses have changed the way we think about a startup’s timeline.
Customer success company Totango lands $100M growth investment
The past year was super busy for the company, which launched a free version of its customer success software and saw increased growth of over 3x in annual recurring revenue.
Defy Partners leads $3M round into sales intelligence platform Aircover
Aircover’s conversational AI software integrates with Zoom and automates parts of the sales process to lead to more effective conversations.
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes
Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn
Are B2B SaaS marketers getting it wrong?
While camouflage might be key to surviving in the wild, in the crowded SaaS marketplace, it’s all about standing out.
Using AI to reboot brand-client relationships
Using strategically focused AI, brands can identify what their audiences are doing when they are not engaged in a purchase or using a product or service. The secret here is understanding context.
Medical supply marketplace startup bttn. sews up additional $5M seed
Founders JT Garwood and Jack Miller started Bttn after seeing the challenges medical organizations had during the global pandemic to not only find supplies, but also get fair prices for them.