Earlier this week, Thirteen Lune, a direct-to-consumer beauty platform that was launched last year in LA with $1 million in seed funding from Diddy, Gwyneth Paltrow and Beautycounter founder Gregg Renfrew, announced $3 million in additional seed funding. We might not normally pause on this kind of development, especially in a market where dozens of […]
Choices and constraints: How DTC companies decide which strategy to follow
In DTC, how companies decide omnichannel strategies depends on how well they know what their customers’ choices are and what their ideal strategy will be.
Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce
We interviewed MuteSix CRO Greg Gillman to discuss how the LA-based performance marketing agency bets on content and data to work with its direct-to-consumer e-commerce clients.
Subscription-based Bright Cellars lands more funding to personalize its wines
Bright Cellars, a six-year-old, Milwaukee, Wis.-based subscription-based wine seller has, like many upstarts, evolved over time. While it once sent its club members third-party wines that fit their particular profiles, Bright Cellars says it’s now amassing enough data about its customers through its “palate” quizzes that it no longer sells wines made by other brands. […]
西武渋谷店／新業態のメディア型OMOストア、社会課題テーマの次世代店舗
そごう・西武は8月27日、西武渋谷店に9月2日にオープンするD2Cブランドを集めたメディア型OMOストア「CHOOSEBASE SHIBUYA（チューズベースシブヤ）」の詳細を発表した。 ＜展示ブース＞ 同店は、ミレニア […]
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眼鏡販売に必要な「検眼」もオンラインで。D2Cの旗手ワービー・パーカーの次なる革新
ダイレクト・トゥ・コンシューマー（D2C）の眼鏡ブランドとして知られる米国のワービー・パーカーが、このほど新しい検眼アプリを公開した。眼鏡販売の実店舗主義に反旗を翻した同社がこの新たなアプリで目指す先は、伝統的な検眼の刷新だ。しかし、一部の専門家からは疑問の声も上がっている。
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