Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into using you.
How to execute an amplified marketing strategy
Marketers need a new plan of action that puts creativity before quantity, audience before engine, and sets connection as the top priority. They need an amplified marketing strategy.
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
It’s OK to borrow ideas when building your startup’s website
It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to […]
Demand Curve: How Zapier acquires customers via its homepage
Apply these copywriting tactics and strategies to your startup’s homepage to increase conversions.
Should your company be using a flexible pricing model?
It’s fair to say that this week’s top story is located at the crossroads of growth marketing and software development.
Software product company Arbisoft on the growing startup market in Pakistan
Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we’d love to know which software consultants you’d recommend to other startups.
Which software consultants do startups love to work with?
Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. For our first profile, […]
B2B marketing tactics that can help move the needle
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum impact.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.