Finding the right legal leader will have implications for your business down the line. It’s a move you want to get right from the very beginning.
Selling into the enterprise: How Slack and other startups get it wrong
One of the key timing decisions as a startup may be one you aren’t even considering: When to approach the enterprise. If you aren’t debating that now, chances are you’re overlooking a big opportunity.
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
Scaling across Series A to C
There is a lot of great content on the start-up phase, but there is little available on how founders can grow a company from $1 million to $25 million in annual revenues.
What we can learn from edtech startups’ expansion efforts in Europe
Unlike their neighbors in fintech, it’s assumed that edtech companies need to expand to a number of big markets in order to reach a scale that makes them attractive to VCs.
4 ways to leverage ROAS to triple lead generation
Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success. That’s true when it comes to marketing as well.
5 things you need to win your first customer
Ask any founder what really proves their startup has taken off, and they will almost instantly say it’s when they win their first customer. That’s easier said than done, though.
3 keys to pricing early-stage SaaS products
The pricing journey is long and, despite what some founders might think, jumping head-first into customer acquisition isn’t the first stop. Step one is making sure you have a fully fledged product.
Have ‘The Privacy Talk’ with your business partners
Unless you hear it firsthand, it can be hard to discern if a partner is thinking about privacy, if they are committed to data ethics and how compliance is woven into their organization’s culture.
Debt versus equity: When do non-traditional funding strategies make sense?
How can debt be stable and reliable? Seems like an oxymoron, but the reality is that while equity investors are looking for growth, debt investors just want to get paid back with interest.