Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.
Don’t trust averages: How to assess and strengthen the health of your business
How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your averages.
Best of TechCrunch 2021
We asked our staff to vote on their favorite stories of the year, added evergreen content and our top TC+ articles for a well-rounded 2021 list. Enjoy!
This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey
I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions
As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and several that offer well-informed predictions for the year ahead. This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored […]
10 growth marketing experts share their 2022 predictions and New Year’s resolutions
What does 2022 mean to marketers?
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.
Carve out a place for your brand with a positioning statement
To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Demand Curve: How Ahrefs’ homepage educates prospects to purchase
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup’s homepage.