I reached back out to 10 marketers we’ve met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we’ve seen in 2021.
This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs
TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand internationally. Jonathan Metrick, chief growth officer at Sagard & Portage Ventures, and Simon Lejeune, who leads user acquisition at Wealthsimple, shared three trends that they believe will shape marketing in 2022. With an eye on […]
This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget
The TechCrunch Experts program had an active week!
It’s OK to borrow ideas when building your startup’s website
It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for DemandCurve, shared a teardown of Zapier’s homepage that contains insights you can use to improve the storytelling techniques on your own website, including more effective copywriting and calls to […]
Should your company be using a flexible pricing model?
It’s fair to say that this week’s top story is located at the crossroads of growth marketing and software development.
Software product company Arbisoft on the growing startup market in Pakistan
Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we’d love to know which software consultants you’d recommend to other startups.
Which software consultants do startups love to work with?
Outsourcing engineering has become more common in recent years, so we’re starting a new initiative to profile the software consultants who startups love to work with the most. Founders and other startup leaders, just fill out this quick survey with a few more details to help us find the right ones. For our first profile, […]
How to be a growth marketing anti-agency
“As a nerdy kid I loved tech and was fascinated by how business works,” says Cam Sinclair, founder of Australian growth marketing firm Ammo. “I always knew I wanted to find some way to help founders and innovators get their great ideas out into the world. After working in political campaigns, I realized that many […]
Tips for managing growth across iOS updates
“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. “I’d like every […]
Data remains a vital part of the marketing world
“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then […]