“As a nerdy kid I loved tech and was fascinated by how business works,” says Cam Sinclair, founder of Australian growth marketing firm Ammo. “I always knew I wanted to find some way to help founders and innovators get their great ideas out into the world. After working in political campaigns, I realized that many […]
The first win: Getting early customers to take a chance with you
The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?
ProductWind raises $1.67M to connect your brand with hundreds of influencers
Brands wanting to get into influencer marketing can use ProductWind’s platform to set up campaigns with hundreds of influencers.
Growth marketing is not a magic trick, says Ellen Jantsch of Tuff
Ellen Jantsch, founder of growth marketing agency Tuff, makes it clear: There’s no one-size-fits-all when it comes to growth.
Scaling across Series A to C
There is a lot of great content on the start-up phase, but there is little available on how founders can grow a company from $1 million to $25 million in annual revenues.
The death of identity: Knowing your customer in the age of data privacy
Prioritizing individual profiles is far from the most effective way to understand and address customers’ intentions, needs and struggles. Brands don’t need to know who; they need to know what and why.
Gamitee becomes Joyned as it secures $4M for social shopping platform
Joyned turns retailer websites into mini social media platforms where shoppers can show friends their potential purchases and shop together without leaving the site.
Amazon launches an elder care subscription service, ‘Alexa Together’
Amazon today announced a new subscription service called “Alexa Together,” designed for families with aging family members who are still living independently, but who may need extra support. The $19.99 per month subscription expands on Amazon’s existing product, Alexa Care Hub, an earlier investment in elder care, by taking many of Care Hub’s features and […]
Creative capital is the secret sauce, not venture capital
Around 90% of startups fail, and the reasons for failure are well known: undercapitalization, scaling challenges, lack of a competitive advantage or realistic IP. But what about the 10% that succeed?
Google ads to get more transparent by offering access to advertiser’s recent history
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a […]