This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup’s homepage.
TechCrunch+ roundup: Collecting zero-party data, Airbnb CEO interview, crypto volatility
On Wednesday, November 17 at 3 p.m. PST/6 p.m. EST, I’ll interview Ben Parr on Twitter Spaces about how zero-party marketing best practices. To get a reminder, please follow @techcrunch on Twitter.
“You’re going to have the wackos”
A secret tape made after Columbine shows the NRA’s evolution on school shootings – Tim Mak, NPR Investigations, November 9, 2021. Days after the 1999 Columbine High School shooting, senior National Rifle Association leaders held a private conference ca…
BioWare’s Classic Star Wars Trailers Are Being Re-Released In 4K
Star Wars: The Old Republic is 10 this year, and as part of the birthday celebrations BioWare have decided to do something I can’t remember ever seeing before; they’re re-releasing the game’s old trailers in an elegant resolution for a less civilized a…
UserGems raises $20M to take on ZoomInfo to help with prospecting and sales intelligence
Finding a way to connect with people who might buy from you, while spending less time pursuing those who will never be interested, is something akin to a holy grail of the world of sales and marketing. Now, a startup called UserGems, which has built a platform that combines AI with data mapping to help […]
Klarna jets into travel with Inspirock acquisition
Though it might seem strange for a company like Klarna to get into travel, CMO David Sandstrom says travel is a pain point Klarna wants to solve for its consumers.
Researchers show Facebook’s ad tools can target a single user
A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to a single individual if you know enough about the interests Facebook’s platform assigns them. The paper — entitled “Unique on Facebook: Formulation […]
B2B marketing tactics that can help move the needle
While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking maximum impact.
Why generic marketing approaches don’t work on software developers
Developer marketer Adam DuVander explains why education should be the focus for companies that market directly to developers.
As Apple messes with attribution, what does growth marketing look like in 2021?
Measuring growth is complex and challenging — and it’s only getting tougher. Changes to attribution in iOS 14 have forced growth marketers to rethink how they define their growth analytics engines.