What does 2022 mean to marketers?
Create target customer personas to develop successful growth strategies
To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers.
Hope and hype: Avoiding ad fraud in the hot connected TV market
With due diligence, an understanding of the fraud landscape and a commitment to keeping ad buys close to the publisher, you can make CTV deliver on the hype it has generated.
Ad exchange OpenX slapped with FTC fine for collecting location data on children
OpenX, an advertising tech company, will pay $2 million to the U.S. Federal Trade Commission to settle allegations that the company violated federal children’s privacy law. In a complaint filed in the U.S. District Court for the Central District of California, the FTC alleges that OpenX violated the Children’s Online Privacy Protection Act (COPPA) by […]
3 disruptive trends that will shape marketing in 2022
As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
UK privacy watchdog warns adtech the end of tracking is nigh
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to stop the systematic unlawfulness of the tracking and targeting industry abusing Internet users’ personal data to try to manipulate their attention — not in terms of actually […]
Europe offers tepid set of political ads transparency rules
It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability. Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it. The […]
EU’s data protection adviser latest to call for ban on tracking ads
The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s personal data, has warned the bloc’s legislators that a package of incoming digital regulations risks damaging people’s fundamental rights — without “decisive action” to amend the suite of proposals. The reference is to draft […]
Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?
If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.
IAB Europe says it’s expecting to be found in breach of GDPR
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for creepy ad targeting looks set to be found in breach of Europe’s General Data Protection Regulation (GDPR). A year ago the IAB […]