As we wrap the year, it’s become clear that “normal” is a thing of the past. This is a reality growth marketers live in everyday. What worked yesterday may not work today and likely won’t tomorrow.
Baidu’s robotaxi service aims to be in 100 cities by 2030
Baidu keeps ramping up its autonomous driving ambitions. The Chinese tech company made its name in search engines and still relies greatly on search ads for revenues. But it’s hoping that its heavy bet on autonomous driving will pay off down the road. Apollo Go, Baidu’s robotaxi service, aims to be in 65 cities by […]
Demand Curve: Questions you need to answer in your paid search ads
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to click.